Content marketing is crucial for any business that wants to grow with time. A content marketing software automates the process of planning, creating, distributing, and publishing the content. The best content marketing tools can automate all types of content including web pages, podcasts, press releases, social media posts, and more. The primary goal of content marketing tools is to promote and create brand awareness among audiences.
Content marketing software also helps marketers understand how well content is performing. Online content marketing tools can even automate content creation workflow, and content publishing to boost productivity. It allows marketers to focus more on content quality over quantity.
Best Content Marketing Software Tools
CoSchedule is a content marketing platform that can organize your marketing effort in a matter of minutes. The tool includes 5 other tools in one complete package:
- Marketing calendar
- Content organizer
- Work organizer
- Social organizer
- Asset organizer
The content marketing automation tool can integrate with your social media platforms as well. It also allows you to organize your content library in a single place.
You can even automate various workflows, and the products make it easy to automate publishing. Automate social media campaigns and other workflows. This can mean that everyone on your team can access videos, images, and audio whenever you need them.
Zapier is one of the best content marketing tools. It acts as a bridge between more than 1,000 web apps for businesses. Basically what Zapier does is tie together 2 web apps to take advantage of the features.
The content marketing automation feature offered by Zapier can eliminate the need for manual tasks and activities. With a “ZAP”, automate workflows and track leads from content marketing platforms from Facebook and Twitter.
Zapier is a great content marketing software that allows you to turn your ads, social media, email, and other tools into a complete marketing management platform.
IFTTT is a cloud-based content marketing service that offers multiple platforms, features, and apps for advanced workflows. It automates tasks and activities that are time-consuming and repetitive.
IFTTT simply connects multiple platforms, devices, and services to streamline workflows. You can use IFTTT to easily save Twitter mentions, and emails that have specific keywords or phrases. Then the tool can create content that targets your audience.
ActiveCampaign is more than a content marketing automation tool. It also offers a CRM, an email marketing platform, and other features.
Content marketing is crucial to moving your customers through the sales funnel. And with their ActiveCampaign, you can set up complete automation with perfect content sent at specific times.
HubSpot is a content marketing automation tool that’s built for small and medium-sized businesses.
HubSpot has a lot of marketing tools to offer to the users, and it also offers content marketing software. You get additional tools such as content management, social media management, creating a powerful content calendar, and more.
With HubSpot, you can launch your content marketing campaign efficiently with this tool. HubSpot can help you in storing all your content in a single place, optimize it, and remind you to publish the content. The tool is incredibly user-friendly, and the interface is simple.
Tailwind is the only tool on our list that offers social media management alongside content marketing automation. It performs exceptionally well on Pinterest and Instagram.
You can automate publishing and sharing content. It also allows you to automate a number of activities revolving around:
- Content creation
- Content distribution
- Content promotion
Tailwind also offers you a content discovery tool that finds relevant content based on your preferred keywords. Moreover, it can also generate hashtags for Instagram posts. The best feature of the social media tool is that it allows you to upload images in bulk, and publish them to multiple boards on Pinterest.
Netsuite is the last content marketing automation tool on our list but it's not the least. You can automate almost anything ranging between specific tasks, processes, and flows. This automation tool can also create multiple campaigns and aligns the same with your content team.
The content marketing campaign is driven and executed using email, social media, or other channels. You can generate qualified leads with this content marketing automation tool. And the best part is that you can also measure prospect activity and identify hot leads by checking how your content is performing.
Benefits of Content Marketing Software Platforms
Automation is always better than manual efforts as it helps in saving time and resources. Here are the core benefits of using content marketing software:
1. Works Seamlessly with Content Marketing Strategy
When you have a content marketing platform on your hand, you can seamlessly organize the content strategy. Monitor the content, keep track of progress, and so much more. Easy access to data makes it easier to manage custom workflows and approvals. Ultimately, this leads to better content publishing and better results.
2. Boost SEO and Traffic
The best part about using content marketing automation tools is that they can help in creating a thorough content strategy that relies on SEO techniques. When you have all the right practices in place, it ultimately leads to a lot of traffic to your website and builds brand value. The higher the content quality, the better rankings a website will achieve.
3. Analyze ROI
Content marketing tools allow marketers to keep a track of content performance. The best content marketing tools allow better insights into how each content is performing based on previously decided metrics.
Average Cost of a Content Marketing Software
Almost all the best content marketing software has a ‘per user per month’ pricing model. The pricing can be broken up into 3 tiers based on their starting prices:
- $9 - $24
- $24 - $99
- $99 - $900
An individual plan costs the cheapest, and based on the tool you choose, the price can differ. An enterprise or premium plan costs the most and it offers a multi-user option. Premium plans also offer more functionality and premium features.
Features of a Content Marketing Software
All the content marketing automation tools offer the same basic features. The features include:
1. Content Management
Helps in creating, updating, managing, and sharing the content to keep up with the SEO strategy of the brand.
2. Customizable Templates
Create, save, and edit the formatting of existing content marketing templates for better SEO results.
3. Multichannel Campaign
Promote a variety of content at the same time across multiple marketing channels with ease.
4. Social Media Integration
Easily keep track of your social media strategy using the best content marketing software. Integrate the software with Facebook, Twitter, and LinkedIn to share content online.
5. Target Audiences
Identify and target a particular group of people based on geographies and other metrics. Customize your ad campaigns to target more people with ease.
6. Campaign Analytics
Track and analyze how your campaign is performing and make changes accordingly to keep up with predetermined goals. Make tiny changes for improved customer engagement, and lead generation.
Things To Keep In Mind Before Buying a Content Marketing Automation Tool
There are thousands of tools available online, so how do you pick the ideal tool? There are some steps you should follow before you invest in content marketing software.
1. Needs of the Content Marketing Team
You should choose a content marketing tool that can grow according to your team’s needs. If you have a small team, then you’ll be fine with an app without bells and whistles. But if your content team is huge, you need as much functionality as possible. Therefore, you need to choose a tool that can be scaled as per the growing size and needs of your content team.
Your second consideration before choosing a content marketing software is it should be able to integrate with other software tools. If you have other tools for:
- Email marketing
- Social media marketing
- Social media analytics
And other tools then your content marketing tool should be able to be integrated with them. Integration functionality will ease your content marketing process.
3. Omnichannel Support
You should pick a content marketing automation tool that can support multiple platforms to distribute and publish content. If you have a small team, then you should focus on email marketing. If you have a huge team, then you should focus on podcasts, e-books, blogs, and so much more. This can also streamline your overall content strategy.
Tag: Content Marketing Tools, Content Marketing Strategy, Content marketing software